By Reneir Cruise
Prologue From Reneir
ATTENTION: Restaurant Owners and Chefs, Digital Marketing is just as important as the ingredients used for making those fantastic dishes, from Italian to Mediterranean.
We, as your customers, need and want to be able to find your fine establishment easily and on the go. From there … we may even become repeat customers, all because of 1 ad, 😉.
Why Restaurant Advertising on Google and Meta is Incredibly Effective
In the fast-paced, competitive world of food and dining, simply having great dishes and top-notch service isn’t enough. To fill tables consistently, restaurants need smart marketing strategies that reach customers where they spend most of their time — online. That’s where advertising on platforms like Google and Meta (Facebook and Instagram) becomes a game-changer.
High Intent + High Visibility with Google Ads
When people search for “italian restaurant near me” or “romantic restaurants downtown,” they’re ready to eat. Google Ads allows restaurants to show up at the top of those search results right when people are actively looking to dine out. This kind of high-intent traffic means your ad dollars are going toward people who are already hungry and willing to act fast.
Local targeting also makes a big difference. Google Maps and Local Service Ads help drive foot traffic by showing your location, hours, reviews, and menu—just a click away.
Brand Awareness and Visual Appetite with Meta Ads
Meta platforms—especially Instagram and Facebook—are visual, social, and ideal for food-related content. A beautiful image of your latest dish or a video of your bustling brunch scene can stop a user mid-scroll. With Meta Ads, restaurants can:
- Target users by interest, behavior, and location
- Run promotions like happy hours or seasonal specials
- Collect reservations or online orders directly from ads
Plus, features like Instagram Stories, Reels, and Facebook Events help restaurants build a lifestyle brand, not just a place to eat.
Affordable, Trackable, and Scalable
Compared to traditional advertising (radio, print, billboards), digital platforms offer lower costs and better performance tracking. You can see what’s working in real time and adjust your budget accordingly.
Want to promote dinner specials on weekends? Run a short campaign and check performance metrics like cost-per-click, impressions, and conversions. Want to boost your online orders during slow hours? Schedule ads during off-peak times and offer a limited-time deal.
User-Generated Content and Reviews Boost Trust
Meta platforms are also ideal for showcasing reviews, testimonials, and tagged posts from happy customers. Social proof increases trust and encourages new diners to try your spot. Encourage guests to share their meals and tag your restaurant—it fuels your ads with authentic content that builds credibility.
Google and Meta advertising are not just cost-effective—they’re essential. Whether your goal is to attract tourists, dominate the local food scene, or grow your delivery business, these platforms offer the tools and audience to make it happen.
While as a restaurant owner and/or chef could think to themself, I could do this all myself. Wouldn’t you rather have 1 less thing off your plate?
Reach out using MAGNA APEX’s contact form, as I have worked with restaurants over the years to gain a strong understanding of your space to get results that taste as good as your signature dish. With the right strategy and creativity, we can turn hungry searches and casual scrolls into reservations, orders, and loyal repeat customers.
About Reneir Cruise
He is the owner of MAGNA APEX, which is a Digital Marketing for personal trainers to drive brand awareness to their website, acquire relevant business leads, and increase the number of clients to train. He started his Physical Fitness journey in September 2001 & continues to the present day. It was 11 years later in June 2012, that he entered the world of Digital Marketing and has been employed by some of the top marketing agencies.
CONTACT
Are you looking to level up your advertising efforts for your small business to gain more relevant leads and online orders? 1 or more of the marketing plans that I offer can help you get there.
The minimum monthly management rate for:
- Organic Search (SEO) Pro Plan on Google is $800
- Paid Search (PPC) Pro Plan is $600 plus monthly Ad Spend for Google Ads
- Organic Social Media Pro Plan on Meta and/or TikTok is $500
- Paid Social Media Pro Plan is $500 plus monthly Ad Spend for Meta Ads and/or TikTok Ads
All Pro plans include the necessary Creative services for design of infographics, ad images and thumbnails and video editing of reels from my second business and Content Studio, URPERSONA. The average wait time to start a monthly marketing plan is 1-3 months.
The 9 steps of what to expect:
Step 1: Initial contact. Fill out the contact form below. Include as much detail as you like.
Step 2: Brainstorming on an introduction call and email. Figure out what type of marketing plan you need. Descriptions can be found on my Services page to get a better idea.
Step 3: The initial estimate with a proposed Marketing agreement emailed for your review. I will reply to your contact request with our thoughts discussed from our introduction call including a ballpark price estimate and timeline. If it is a good fit, we will proceed to step 4.
Step 4: Signing the agreement(s) – each month paid in advance. I will send you an invoice(s) for marketing services agreed upon to onboard and secure your spot on MAGNA APEX’s client roster.
Step 5: Preparation. After initial payment, we will work together on the initial setup including CMS, Slack, Asana, and Analytics access. I will also ask if you have any base keywords to start the Keyword Research that we will use for all of the types of Marketing. We also schedule 1st monthly call to monitor and evolve our campaigns and processes.
Step 6: Building the Marketing campaigns to get more leads and/or online orders. When the preparation is complete, I will reach out to let you know and to confirm all the details we discussed. Then, it is time for me to build out the deliverables including the spreadsheets that tracks the progress of the blogs and/or ad copy to aid in the setup of the campaigns on the required platforms (WordPress, Google Ads, Meta Ads, TikTok Ads, etc).
Step 7: Managing the Marketing campaigns. This can include blog revisions, ad copy revisions, etc. I will continue to manage Marketing campaign(s) on a weekly basis and provide the needed updates on email, Slack, and/or text.
Step 8: Meet to discuss and evolve progress on monthly calls with you as the client.
Step 9: Repeat for the duration of agreement(s).
