SEO CHALLENGE
Starting in July 2020, the goal for Jonas Blade & Metalworks‘ SEO Campaign to increase it’s monthly website traffic by 15% for additional brand awareness. This would lead into additional leads for commissioning a blade.
SEO OUTCOME
As of July 2024, Monthly Website Traffic has increased by 400% and also increased the number of monthly leads for commissions by 700%. To this day, a variety of SEO strategies continue to be implemented including relevant copywriting on a monthly schedule.
EMAIL CHALLENGE
Hyatt’s email campaign up to this point in July 2018 had been sporadic with no automation and consistent methods for tracking results. Their goal was to increase room bookings with season promotions.
EMAIL OUTCOME
As a collaboration with WEBITMD, we setup Hyatt on HubSpot. This allowed us to manage and track a few different email campaigns for their different room promotions. Automation for different user actions were also built into the email campaign’s workflow. This increased brand awareness and leads for room bookings by at least 50% in the 1st month.
SEO CHALLENGE
It was discovered that Toyota’s Backlink Profile had toxic links during their SEO campaign in May 2016. This resulted in an algorithmic penalty and reduced organic rankings on Google for buyatoyota.com. Their goal was to achieve more form submissions.
SEO OUTCOME
As final collaboration with Wpromote, a Backlink Profile Audit was conducted to identify and remove the toxic links. This strategy provided a necessary assist in pushing the organic rankings for buyatoyota.com to the 1st page of Google for targeted keywords.
SEO CHALLENGE
In February 2017, J.D. Power wanted to be at the top of the platforms that reviewed the top cars in addition to providing opportunities for users to sell their cars.
SEO OUTCOME
This ended up becoming a hybrid campaign with SEO and Social Media, where we would reach out to influencers in the automotive industry to create guest content . When relevant, a J.D Power backlink to the “Write A Review” or “Sell Your Car” landing pages would then be added. Organic traffic increased by 200%, which greatly increased number of reviews being written for the next couple of months.
SEO CHALLENGE
In January 2017, Shutterstock was not recieving the desired conversion rates with their SEO campaign managed by their previous vendor. In the long-term, this affected their goal to promote their new product offerings online to increase their brand awareness.
SEO OUTCOME
Also in collaboration with Wpromote, we used the Shutterstock’s previous SEO campaign data. Then, a deep dive audit was conducted to discover and implement the new SEO plan. This included keyword research and incorporating more detailed ways to track their results on Google.
PPC CHALLENGE
In March 2016, Forever 21 had several different fashion collections that needed promotion and awareness with extra stock that needed to be sold.
PPC OUTCOME
As a collaboration with Wpromote, similar to Toyota’s PPC campaign, several ad groups with ads representing the different fashion collections were created on the Google and Facebook Ads platforms. This time the ads allowed the user to purchase directly from the landing page, resulting in an estimated Cost Per Sale ranging from $5 to $25. This also increased awareness for different collections.
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