By Reneir Cruise
Prologue from Reneir
In July 2023, I updated MAGNA APEX’s Mission Statement to focus on Physical, Mental, Emotional, and Financial Health. To connect with balancing my overall health along with the people I work with, this now involves working with a limited number of clients, who are usually small to medium businesses including Jonas Blade (and sometimes large enterprises like a Toyota), that offer products and/or services that improve upon someone’s Physical, Mental, Emotional, and/or Financial Health including my own.
The boundary between personal and professional life often blurs. Constant connectivity through emails, social media, and other online channels, have fueled the demand for effective digital marketing strategies. With this rapid growth, one issue often overlooked is the mental wellness of those working in and with digital marketing agencies.
As more companies and individuals become aware of the importance of mental health, the best digital marketing agencies are trailblazing the way, prioritizing client success and also the well-being of their teams. Let’s explore how digital marketing agencies are innovating in the mental wellness space and why this continues to matter
1. Why Mental Health & Wellness Matters
Mental Health is very much connected to our Physical Health. When the mind is taken care of, sometimes it can push the body further than before.
Digital marketing is a dynamic and fast-paced industry where deadlines, client expectations, and constantly changing algorithms can lead to stress and burnout. Agencies are expected to stay ahead of trends to push boundaries and drive results. This can create a high-pressure environment for their executives and employees.
Without proper care, these demands can negatively impact mental health. High levels of stress can lead to toxic work relationships that lead to decreased productivity and more illness. That is why digital marketing agencies with a progressive mindset understand that prioritizing mental wellness leads to a healthier, happier, and ultimately more successful workforce.
2. Balanced Work Environment
It is important to recognize the value of a balanced work environment. Agencies willing to evolve understand that employees who feel supported mentally and emotionally can perform at their best. Here are some initiatives that agencies are adopting:
- Flexible Work Schedules: Offering flexible work hours or remote work options can help reduce stress, especially for employees balancing work and personal responsibilities.
- Encouraging Time Off: Agencies that actively promote vacation time or mental health days help employees recharge and avoid burnout. Some even offer unlimited PTO policies, emphasizing trust and personal accountability.
- Work-Life Balance Programs: Many agencies provide coaching or workshops focused on maintaining a healthy work-life balance, ensuring that employees know how to manage their time effectively without feeling overwhelmed.
3. Mental Wellness Initiatives and Support Systems
To push work life balance even further, the best agencies have begun integrating mental wellness programs into their workplace culture. These programs include:
- Access to Mental Health Professionals: Agencies are partnering with therapists, counselors, and wellness coaches to provide employees with confidential access to mental health services, either through in-house counselors or third-party platforms.
- Wellness Days and Team Retreats: Some agencies now incorporate wellness days into their annual calendars, organizing team retreats or mental health workshops to help employees decompress and bond outside of the work environment.
- Mindfulness and Meditation Programs: Mindfulness techniques and meditation are powerful tools in managing stress. Agencies offering meditation sessions or providing access to mindfulness apps like Headspace or Calm help employees stay focused, calm, and productive.
4. Fostering a Positive and Supportive Culture
To create a healthy workplace culture over the long-term. Mindful digital marketing agencies are reshaping their organizational cultures to be more inclusive and supportive. Here are some key components:
- Open Conversations About Mental Health: Encouraging open dialogue about mental health helps break the stigma. Leaders who prioritize these conversations make it easier for employees to speak up about their struggles without fear of judgment that can include guilt or fear.
- Supportive Leadership: A leadership team that understands the importance of empathy, trust, and psychological safety can make all the difference. When leaders take care of their own mental wellness, it models good mental health practices and allows for them to show genuine concern for their team’s well-being. Thus, it fosters a positive work environment.
- Team Building and Collaboration: Agencies are also creating more opportunities for team-building activities and fostering collaboration over competition. This leads to stronger interpersonal connections, better communication, and a sense of belonging, which can significantly improve mental health.
5. Mental Wellness for Clients
It is not just internal employees benefiting from these wellness initiatives. Agencies are extending mental wellness considerations to their clients as well. Whether it’s through clearer communication, realistic expectations, or understanding when to set internal and external boundaries, agencies are now more aware of the pressures their clients face.
By fostering healthier client relationships, agencies can help clients manage stress, deliver more effective campaigns, and create sustainable partnerships. Marketing strategies are not just about results—they are about creating meaningful connections that foster long-term success, both personally and professionally.
6. Return on Investment
You might wonder—why should a digital marketing agency invest so heavily in mental wellness? The return on investment is undeniable.
- Higher Productivity: Employees who are mentally well are more focused, motivated, and creative. They produce higher-quality work in less time, leading to better client outcomes.
- Increased Employee Retention: Agencies that foster mental wellness experience lower employee turnover rates. This not only saves costs related to hiring and training new employees but also ensures that clients receive consistent, quality service.
- Enhanced Reputation: Agencies that care for their employees’ well-being build strong reputations within the industry. This attracts top talent and helps maintain lasting client relationships, making them a more desirable choice in a competitive market.
With updated standards for success, the best digital marketing agencies of today understand that success goes beyond metrics, impressions, and clicks. It’s about nurturing the people behind the strategies. By prioritizing mental wellness, these agencies are not only improving their workplace culture but also ensuring that their teams can perform at their best, consistently delivering exceptional results for their clients.
As the conversation around mental health continues to grow, it’s encouraging to see digital marketing agencies take the lead in this space. Whether you’re a business looking for a marketing partner or a professional in the industry, consider how the focus on mental wellness can make all the difference in achieving long-term success.
Embracing mental wellness isn’t just a trend—it’s the future of work, and digital marketing agencies are setting the standard.
If you are a small to medium business that owns a restaurant, gym, clinic, salon, or athletic apparel line, fill out MAGNA APEX’s contact form so that we can talk about getting you more relevant website traffic, leads, and orders.
Epilogue from Reneir
Over the years of trial and efforts, which I also call research and development, mastering processes and investing in products that work well with my own mental health have become a strong priority. 1 of the key takeaways mentioned in the paragraphs above is a person cannot give what they do not have for themself. For me, this includes having a complete work station, keeping my business hours with weekends to recharge, and positive self affirmations.
There have been times over the years, where a client has expressed their stresses in detail with me. Because of what I have invested in myself, this is where I have been able to embrace that Mental and Emotional connection with clients, which allowed me to speak more freely outside of SEO, PPC, and/or Social Media Marketing within a boundary. In turn, this has allowed the clients and I to strengthen our working relationship and progress further in our marketing efforts than originally planned.
About Reneir Cruise
He is the owner of MAGNA APEX, which he deems The “FITNESS” Digital Marketing agency. He started training for his Physical Fitness in September 2001 & continues to the present day. It was 11 years later in June 2012, that he entered the world of Digital Marketing and has been employed by some of the top marketing agencies.
CONTACT
Are you looking to level up your advertising efforts for your small business to gain more relevant leads and online orders? 1 or more of the marketing plans that I offer can help you get there.
The minimum monthly management rate for:
- Organic Search (SEO) Pro Plan on Google is $800
- Paid Search (PPC) Pro Plan is $600 plus monthly Ad Spend for Google Ads
- Organic Social Media Pro Plan on Meta and/or TikTok is $500
- Paid Social Media Pro Plan is $500 plus monthly Ad Spend for Meta Ads and/or TikTok Ads
All Pro plans include the necessary Creative services for design of infographics, ad images and thumbnails and video editing of reels from my second business and Content Studio, URPERSONA. The average wait time to start a monthly marketing plan is 1-3 months.
The 9 steps of what to expect:
Step 1: Initial contact. Fill out the contact form below. Include as much detail as you like.
Step 2: Brainstorming on an introduction call and email. Figure out what type of marketing plan you need. Descriptions can be found on my Services page to get a better idea.
Step 3: The initial estimate with a proposed Marketing agreement emailed for your review. I will reply to your contact request with our thoughts discussed from our introduction call including a ballpark price estimate and timeline. If it is a good fit, we will proceed to step 4.
Step 4: Signing the agreement(s) – each month paid in advance. I will send you an invoice(s) for marketing services agreed upon to onboard and secure your spot on MAGNA APEX’s client roster.
Step 5: Preparation. After initial payment, we will work together on the initial setup including CMS, Slack, Asana, and Analytics access. I will also ask if you have any base keywords to start the Keyword Research that we will use for all of the types of Marketing. We also schedule 1st monthly call to monitor and evolve our campaigns and processes.
Step 6: Building the Marketing campaigns to get more leads and/or online orders. When the preparation is complete, I will reach out to let you know and to confirm all the details we discussed. Then, it is time for me to build out the deliverables including the spreadsheets that tracks the progress of the blogs and/or ad copy to aid in the setup of the campaigns on the required platforms (WordPress, Google Ads, Meta Ads, TikTok Ads, etc).
Step 7: Managing the Marketing campaigns. This can include blog revisions, ad copy revisions, etc. I will continue to manage Marketing campaign(s) on a weekly basis and provide the needed updates on email, Slack, and/or text.
Step 8: Meet to discuss and evolve progress on monthly calls with you as the client.
Step 9: Repeat for the duration of agreement(s).
