My last blog titled, “Trailblazing Mental Health Initiatives With Digital Marketing Agencies” focused more on the internal initiatives that help employees including executives and marketing managers be at their best.
The blog before it titled, “Taking A Natural Approach In-Between The Intersection Of Internet Marketing And Mental Health” briefly discussed how the demands of marketing can have an impact on a person’s mental health.
As I continue to build MAGNA APEX as a Fitness Digital Marketing Agency to primarily focus on Physical Fitness and Mental Wellness clients, this next blog builds upon that concept of a Digital Marketing Agency promoting Mental Health Initiatives, both internally and externally. This includes going into some of the challenges that are encountered along the way as well as content that can be created to work through those. In my past experiences working with Mental Health Clinics on their SEO and PPC Marketing campaigns, relevant content including podcasts have proven to also drive the strategies that will also be revisited from my previous blogs.
Imagine a digital marketing company that centers its efforts on promoting the inspirational causes of mental health, wellbeing, and positive lifestyle through faith. Rather than just pushing the effects of products or services through fear, the company’s campaigns would be designed to:
The concept behind a digital marketing company having an additional focus on mental health would be to leverage the power of the internet to enhance these key focus areas.
Key focus areas are a good place to start before creating any type of content or planning any type of marketing strategy. Below are a few when it comes to thinking about mental health.
Stigma Reduction
Resource Development
Community Building
Crisis Intervention
Advocacy
A core pillar of digital marketing is content creation. In the context of mental health, the content strategy would shift from sales-driven pieces to informative, supportive, and engaging materials that help users on a mental and emotional level. Some examples of content that could be developed include:
Educational Blog Posts
Interactive Tools
Social Media Campaigns
Video and Podcast Series
Revisiting the marketing strategies mentioned in previous blogs, this agency could still use cutting-edge digital marketing strategies—social media, content marketing, SEO, influencer marketing, etc.—but with the goal of fostering a healthier, happier, and more resilient online community.
To achieve these goals, a digital marketing agency strives to break mental health barriers could use the following strategies that are used for physical fitness brands:
Social Media
Content Marketing
Search Engine Optimization (SEO)
Paid Advertising (PPC)
Influencer Marketing
Micro-influencers, in particular, can be incredibly effective. Their smaller but loyal following often sees them as more trustworthy and relatable, which could lead to a more intimate, impactful conversation about mental health.
Of course, shifting the focus of a digital marketing company to mental health isn’t without its challenges. Ensuring that content is evidence-based and that campaigns don’t unintentionally cause harm would require close collaboration with mental health professionals. Sensitivity to different cultural and individual perspectives on mental health would also be crucial.
However, the opportunities far outweigh the challenges. There is an increasing demand for mental health awareness and support, and a digital marketing company could be at the forefront of this shift. Not only would this benefit individuals and communities, but it would also provide the company with a unique and socially impactful niche.
While this concept presents exciting opportunities, it also comes with unique challenges:
Sensitivity
Privacy
Despite these challenges, the potential benefits of a digital marketing company focused on mental health are immense. By leveraging technology and creativity, such a company could play a vital role in improving mental health outcomes and reducing the stigma associated with mental illness.
Metrics For Impact And Profit
A mental health-focused digital marketing company would redefine success. Traditional marketing metrics like conversions, sales, or clicks would take a backseat to more human-centered KPIs (Key Performance Indicators). These could include:
Increased Access to Mental Health Resources
A digital marketing company focused on mental health has the potential to change lives by combining marketing expertise with a mission to improve mental wellbeing. This company could serve as a powerful force for good in a society where mental health challenges are on the rise.
An alternative approach is that marketing can be more about the cause or inspiration of products or services in lieu or in addition to the effect these products and services can have. Knowing the why of something started is a major part of Mental Health. Thus, leading to a healthier, more supportive world—and that’s an endeavor worth pursuing.
My own Mental Health has been a primary priority for me, especially since The COVID-19 restrictions were lifted around August 2021. One of the ways as a person and professional that I do is by watching podcast clips focused on several Mental Health aspects including knowing the limits at a given time and being alright with taking time to recover. To break through the fourth wall, I will share that I have been monitoring the traffic and engagement rate on the last 9 blogs that I have written and noticed that they have been on a gradual incline. Knowing these blogs are building a following step by step is rewarding in my mind.
He is the owner of MAGNA APEX, which he deems The “FITNESS” digital marketing agency. He started training for his physical fitness in September 2001 & continues to the present day. It was 11 years later in June 2012, that he entered the world of digital marketing and has been employed by some of the top marketing agencies.