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Prologue From Reneir

This is the 3rd of a 3 part series. The 2nd part was “How Jonas Blade Markets Himself Online on Google, Meta, and TikTok in 2026”.

A quick background is that Jordan at Jordan LaMothe Blades has been a client of mine since May 2025. He was actually a referral from Zack at Jonas Blade. At this point in time, Jordan and I are currently collaborating on his SEO Marketing, which now overlaps with some Website Development. There are also plans to collaborate on other aspects of his Digital Marketing. I knew from the initial conversation with Jordan that our brands would be a great fit together. 

With that in mind, shall we dive into some examples from over the last year?

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Build a Professional Website That Converts Visitors into Buyers

Jordan LaMothe Blades had a solid foundation for his website using the Weebly platform, when we started working together. Now it has started to evolve into a portfolio showcase and lead machine to that really showcase his brand. 

Key elements include:

• Sitewide header at the top that remains as a user scrolls for easy navigation
• Information on how to commission a project and contact him
• About page that tells his story from a young age
• Mobile‑friendly design
• Fast loading speed of 7.4s (according to Google PageSpeed Insights)

SEO tip: We continue to use keywords like custom culinary knives, master bladesmith, and chef knives, especially on blogs to rank higher on Google.

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Leverage Social Media to Showcase Your Craft

Jordan LaMothe Blade’s YouTube has been managed by Jordan himself for the last 8+ years. It is currently at 63.6K followers as of this writing. This is followed by his Instagram at 20.5K and his TikTok at 15.2K. A lot Jordan’s content include status updates on current commissions, portfolio showcases, and tutorials. 

Some of his high‑engagement content include:

• Making a Fancy Hunting Knife
• Sculpted Steel Seashell
• It’s A “Bick”. Get Your Mind Out Of The Gutter
• How I Package My Knives
• Twisted Damascus Steel

Some of these are short‑form videos with his status updates while others are longer form videos with tutorials. Similar to Zack, Jordan really shows his own version that is authentic to and for him. As we can, this has helped and continues to help him build trust with his community — two key drivers of sales.ers of sales.” positions you as an expert and drives organic traffic.

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Optimize for Search Engines (SEO)

Just like Jonas Blade and I, SEO is the OG Marketing channel that Jordan and I started with, which has definitely laid the foundation for his brand awareness and credibility on Google and is now starting to show more uniformity with his YouTube, Meta, and TikTok Social Media channels.

We continue to focus on:

• Keywords embedded across the site’s content (e.g., quality knife maker, high end Damascus knife)
• Blog content related to knives and craftsmanship including ”The Making Of A Main Gauge Parrying Dagger”
• Product descriptions with searchable terms including the “7 Inch Damascus and Walnut Burl Chef Knife”. Note that specific item is already sold out at this point in time. Jordan and I have talked about what he will be restocking in the future. This one has strong potential to be on that list.
• Image alt text and metadata that includes the names of specific pieces like “Flow” and “Farmstead” featured in the aforementioned Store pages.
• Content calendars to remain consistent on a weekly to monthly basis for those blogs and social media posts.

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Use Branding to Stand Out

There are several ways that Jordan LaMothe Blades keeps up with its branding.

Some examples:

• His Logo featured across his website, all Marketing channels, and pieces.
• Consistent photography style, usually by SharpByCoop (who also does Jonas Blades’ photography as well).

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Jordan’s Story As A Master Bladesmith

I mentioned above that Jordan has a way of being authentic to himself and his community. It is the way he delivers his messaging that feels like it would in a normal conversation.

His story is told on several platforms:

• About Me on Website
• YouTube
• Instagram
• TikTok

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Jordan LaMothe Blade’s commissioned pieces are usually one of a kind for that client only while even the signature chef knives, collectors blades, outdoor knives, and slated chisels available to the public are made in limited quantities.

And the best part?

Any bladesmith or knife maker can take these strategies and apply them today. If you’re also a knife maker looking to elevate your online presence, start with one strategy at a time—consistency and quality will set you apart. Even better when in collaboration with a Marketing agency that specializes in bladesmiths and knife makers.

I commend you for reading this far. As mentioned in my prologue, I am working with a few bladesmiths and have effectively applied these strategies combined with my resourceful creativity and organized workflow. To learn about getting 15% more leads a month and orders, reach out using MAGNA APEX’s contact form or email me at reneir.cruise@magnaapex.com. At this time, I have availability for about 3 more clients.

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About Reneir Cruise

He is the owner of MAGNA APEX, which is a Digital Marketing for restaurants to drive brand awareness to their website, acquire relevant business leads, and increase the number of clients to train. He started his Physical Fitness journey in September 2001 & continues to the present day. It was 11 years later in June 2012, that he entered the world of Digital Marketing and has been employed by some of the top Marketing agencies. 

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