By Reneir Cruise
Prologue From Reneir
My last blog, “Guiding Physical Fitness Brands Through Marketing Agencies Processes“ talked about the different types of products and services that Physical Fitness brands can offer. I also shared some of my favorite brands.
As I guide MAGNA APEX on the path to continue working on SEO, PPC, and Social Media Marketing Campaigns with different Physical Fitness brands (in addition to other types of brands), I am consistently researching and developing what types of content work with different strategies.
Digital agencies working with fitness brands can create a variety of content to engage and appeal to their audience. The key is to produce content that aligns with the influencer’s brand and resonates with their followers AKA their target audience. Let’s look at some types of content with a few tips that digital agencies can create for these brands.
Physical Workout Videos
- These high-quality workout videos can incorporate proper form demonstrations and showcase different exercises, routines, and/or training techniques.
- Tip: Quick callouts educate and motivate viewers.
Live Physical Workouts and Q&A Sessions
- Host live workout sessions or Q&A sessions on platforms like Instagram Live or YouTube.
- Tip: Chat allows followers to interact in real-time including asking questions and/or providing feedback.
Behind-the-Scenes
- Provide a glimpse into the influencer’s daily life, training routines, and preparation for events or competitions.
- Tip: Personal anecdotes and challenges from the influencer help establish a human connection.
Event Coverage
- Attend and cover fitness events, competitions, or workshops.
- Tip: Provide event highlights, interviews with participants, and insights into the fitness community.
Nutrition and Meal Preparation Guides
- These guides are centered around healthy eating, meal planning, and nutrition advice.
- Tip: Meal prep videos and/or infographics would be visual options to make it easy to reference for followers to adopt healthier eating habits.
Transformation Stories
- Share inspirational transformation stories of individuals who have achieved fitness goals with the help of the influencer’s guidance.
- Tip: The use before-and-after visuals and testimonials to highlight the effectiveness of the fitness programs can showcase an individual’s progress to help inspire others.
Product Reviews and Recommendations
- Review fitness-related products, equipment, or supplements.
- Tip: Collaboration with brands can bloom into sponsored content or affiliate partnerships.
Scientific Evidence
- Create informative content, backed by science, about different aspects of fitness, such as the science behind certain exercises, the mental benefits of specific training methods, or even debunking common fitness myths.
- Tip: Develop polls, quizzes, or interactive stories with the intent to educate and engage followers on social media.
Gamification Campaigns
- These challenges are similar to that of loyalty programs and video game achievements and encourage followers to participate and share their progress.
- Tip: Specific hashtags increase visibility and engagement, while also building a positive community.
Social Media Takeovers
- Collaborate with brands in related niches for cross-promotion and audience expansion.
- Tip: Allow brands to take over each other’s social media accounts for a day to introduce followers to new content and perspectives.
Many of these content types can either be created as a standalone or work alongside each other as they do overlap. Remember, the key is to maintain authenticity and consistency with the influencer’s brand. The content should be informative and aligned with the target audience’s interests and goals.
If you are a small to medium business that owns a restaurant(s), gym(s), clinic(s), salon(s), or athletic apparel line, fill out MAGNA APEX’s contact form so that we can talk.
Epilogue From Reneir
From content types listed above, my top 3, from highest to lowest, are
- Physical Workout Videos
- Nutritional and Meal Preparation Guides
- Transformational Stories
At least once a week, I am on YouTube looking at some of my favorite influencers for these types of content. Of course it helps me with my Physical Fitness regiment, and it also gives me additional ideas for working with clients.
About Reneir Cruise
He is the owner of MAGNA APEX, which he deems The “FITNESS” Digital Marketing agency. He started training for his Physical Fitness in September 2001 & continues to the present day. It was 11 years later in June 2012, that he entered the world of Digital Marketing and has been employed by some of the top marketing agencies.
