SEO MARKETING CHALLENGE
As of July 2020, the goal for Jonas Blades ‘ SEO Campaign continues to increase its monthly website traffic by 15% for additional brand awareness. This will help acquire organic leads for commissioning a blade.
SEO MARKETING OUTCOME
As of September 2025, Monthly Engagement Rate averages 70% and number of Monthly Leads for commissions, averages an additional 2 relevant leads when compared June 2024 and the months prior. Note that 1 commission starts at $1000. This more than pays for the marketing costs when a lead converts to a sale to allow my client a profit margin.
To this day, a variety of SEO strategies continue to be implemented. A major part is the relevant blog copywriting on a consistent monthly schedule.
PPC MARKETING CHALLENGE
As of August 2024, PPC was agreed upon with Jonas Blade as an additional Marketing service to SEO. The goal for Jonas Blades‘ PPC Campaigns is to acquire paid leads from Google Ads to complement the organic leads from SEO. If at least 1 monthly lead were to be averaged, this would be considered a success.
PPC MARKETING OUTCOME
As of October 2025, relevant monthly leads acquired from PPC on Google Ads averages about 6. While other ad types have been used, primary ad type is Search due their longevity and robust ability to manage keywords, ad copy, and custom audience segments.
SOCIAL MEDIA MARKETING CHALLENGE
As of October 2025, Social Media was agreed upon with Jonas Blade as an additional Marketing service to SEO and PPC. The goal for Jonas Blades‘ Social Media Campaigns on TikTok Ads is to acquire paid leads from TikTok Ads to complement the organic leads from SEO. If at least 1 monthly lead were to be averaged, this would be considered a success.
SOCIAL MEDIA MARKETING OUTCOME
As of November 2025, only 1 month of data is available and it to early to determine outcome. The CTR has been above average at about 2.5% using only 1 Video and 3 images. A new campaign has been launched with 3 videos and 10 images. More insights to follow.
SEO MARKETING CHALLENGE
As of May 2025, the goal for Jordan LaMothe Blades‘ SEO Campaign continues to increase its monthly website traffic by 15% for additional brand awareness. This will help acquire organic leads for commissioning a blade.
SEO MARKETING OUTCOME
As of November 2025, similar to Jonas Blade & Metalworks, Monthly Engagement Rate for Jordan LaMothe Blades averages 70% Engagement Rate and 5 relevant Monthly Leads for commissions, since starting in May 2025. This has complimented the Organic Social Media Campaign on YouTube very well that Jordan continues to self manage.
To this day, a variety of SEO strategies continue to be implemented. A major part is the relevant blog copywriting on a consistent monthly schedule. A new infographic is planned to be designed and promoted in the 3 months.
EMAIL CHALLENGE
Hyatt’s email campaign up to this point in July 2018 had been sporadic with no automation and consistent methods for tracking results. Their goal was to increase room bookings with season promotions.
EMAIL OUTCOME
As a collaboration with WEBITMD, we setup Hyatt on HubSpot. This allowed us to manage and track a few different email campaigns for their different room promotions. Automation for different user actions were also built into the email campaign’s workflow. This increased brand awareness and leads for room bookings by at least 50% in the 1st month.
SEO CHALLENGE
It was discovered that Toyota’s Backlink Profile had toxic links during their SEO campaign in May 2016. This resulted in an algorithmic penalty and reduced organic rankings on Google for buyatoyota.com. Their goal was to achieve more form submissions.
SEO OUTCOME
As final collaboration with Wpromote, a Backlink Profile Audit was conducted to identify and remove the toxic links. This strategy provided a necessary assist in pushing the organic rankings for buyatoyota.com to the 1st page of Google for targeted keywords.
SEO CHALLENGE
In February 2017, J.D. Power wanted to be at the top of the platforms that reviewed the top cars in addition to providing opportunities for users to sell their cars.
SEO OUTCOME
This ended up becoming a hybrid campaign with SEO and Social Media, where we would reach out to influencers in the automotive industry to create guest content . When relevant, a J.D Power backlink to the “Write A Review” or “Sell Your Car” landing pages would then be added. Organic traffic increased by 200%, which greatly increased number of reviews being written for the next couple of months.
SEO CHALLENGE
In January 2017, Shutterstock was not recieving the desired conversion rates with their SEO campaign managed by their previous vendor. In the long-term, this affected their goal to promote their new product offerings online to increase their brand awareness.
SEO OUTCOME
Also in collaboration with Wpromote, we used the Shutterstock’s previous SEO campaign data. Then, a deep dive audit was conducted to discover and implement the new SEO plan. This included keyword research and incorporating more detailed ways to track their results on Google.
PPC CHALLENGE
In March 2016, Forever 21 had several different fashion collections that needed promotion and awareness with extra stock that needed to be sold.
PPC OUTCOME
As a collaboration with Wpromote, similar to Toyota’s PPC campaign, several ad groups with ads representing the different fashion collections were created on the Google and Facebook Ads platforms. This time the ads allowed the user to purchase directly from the landing page, resulting in an estimated Cost Per Sale ranging from $5 to $25. This also increased awareness for different collections.
CONTACT
Are you looking to level up your advertising efforts for your small business to gain more relevant leads and online orders? 1 or more of the marketing plans that I offer can help you get there.
The minimum monthly management rate for:
- Organic Search (SEO) Pro Plan on Google is $800
- Paid Search (PPC) Pro Plan is $600 plus monthly Ad Spend for Google Ads
- Organic Social Media Pro Plan on Meta and/or TikTok is $500
- Paid Social Media Pro Plan is $500 plus monthly Ad Spend for Meta Ads and/or TikTok Ads
All Pro plans include the necessary Creative services for design of infographics, ad images and thumbnails and video editing of reels from my second business and Content Studio, URPERSONA. The average wait time to start a monthly marketing plan is 1-3 months.
The 9 steps of what to expect:
Step 1: Initial contact. Fill out the contact form below. Include as much detail as you like.
Step 2: Brainstorming on an introduction call and email. Figure out what type of marketing plan you need. Descriptions can be found on my Services page to get a better idea.
Step 3: The initial estimate with a proposed Marketing agreement emailed for your review. I will reply to your contact request with our thoughts discussed from our introduction call including a ballpark price estimate and timeline. If it is a good fit, we will proceed to step 4.
Step 4: Signing the agreement(s) – each month paid in advance. I will send you an invoice(s) for marketing services agreed upon to onboard and secure your spot on MAGNA APEX’s client roster.
Step 5: Preparation. After initial payment, we will work together on the initial setup including CMS, Slack, Asana, and Analytics access. I will also ask if you have any base keywords to start the Keyword Research that we will use for all of the types of Marketing. We also schedule 1st monthly call to monitor and evolve our campaigns and processes.
Step 6: Building the Marketing campaigns to get more leads and/or online orders. When the preparation is complete, I will reach out to let you know and to confirm all the details we discussed. Then, it is time for me to build out the deliverables including the spreadsheets that tracks the progress of the blogs and/or ad copy to aid in the setup of the campaigns on the required platforms (WordPress, Google Ads, Meta Ads, TikTok Ads, etc).
Step 7: Managing the Marketing campaigns. This can include blog revisions, ad copy revisions, etc. I will continue to manage Marketing campaign(s) on a weekly basis and provide the needed updates on email, Slack, and/or text.
Step 8: Meet to discuss and evolve progress on monthly calls with you as the client.
Step 9: Repeat for the duration of agreement(s).
