SEO MARKETING CHALLENGE

As of July 2020, the goal for Jonas Blades‘ SEO Campaign continues to be to increase its monthly website traffic by 15% for additional brand awareness. This will help acquire organic leads for commissioning a blade.

SEO MARKETING OUTCOME

As of September 2025, Monthly Engagement Rate averages 70% and number of Monthly Leads for commissions, averaging an additional 2 relevant leads when compared June 2024 and the months prior. Note that 1 commission starts at $1000. This more than pays for the marketing costs when a lead converts to a sale to allow my client a profit margin.

To this day, a variety of SEO strategies continue to be implemented. A major part is the relevant blog copywriting on a consistent monthly schedule.

PPC MARKETING CHALLENGE

As of August 2024, PPC was agreed upon with Jonas Blade as an additional Marketing service to SEO. The goal for Jonas Blades‘ PPC Campaigns is to acquire paid leads from Google Ads to complement the organic leads from SEO. If at least 1 monthly lead were to be averaged, this would be considered a success.

PPC MARKETING OUTCOME

As of October 2025, relevant monthly leads acquired from PPC on Google Ads averages about 6. While other ad types have been used, primary ad type is Search due their longevity and robust ability to manage keywords, ad copy, and custom audience segments.

SOCIAL MEDIA MARKETING CHALLENGE

 As of October 2025, Social Media was agreed upon with Jonas Blade as an additional Marketing service to SEO and PPC. The goal for  Jonas Blades‘ Social Media Campaigns on TikTok Ads is to acquire paid leads from TikTok Ads to complement the organic leads from SEO. If at least 1 monthly lead were to be averaged, this would be considered a success.

SOCIAL MEDIA MARKETING OUTCOME

As of November 2025, only 1 month of data is available and it to early to determine outcome. The CTR has been above average at about 2.5% using only 1 Video and 3 images. A new campaign has been launched with 3 videos and 10 images. More insights to follow.

EMAIL CHALLENGE

Hyatt’s email campaign up to this point in July 2018 had been sporadic with no automation and consistent methods for tracking results. Their goal was to increase room bookings with season promotions.

EMAIL OUTCOME

As a collaboration with WEBITMD, we setup Hyatt on HubSpot. This allowed us to manage and track a few different email campaigns for their different room promotions. Automation for different user actions were also built into the email campaign’s workflow. This increased brand awareness and leads for room bookings by at least 50% in the 1st month.

SEO CHALLENGE

It was discovered that Toyota’s Backlink Profile had toxic links during their SEO campaign in May 2016. This resulted in an algorithmic penalty and reduced organic rankings on Google for buyatoyota.com. Their goal was to achieve more form submissions.

SEO OUTCOME

As final collaboration with Wpromote, a Backlink Profile Audit was conducted to identify and remove the toxic links. This strategy provided a necessary assist in pushing the organic rankings for buyatoyota.com to the 1st page of Google for targeted keywords.

SEO CHALLENGE

In February 2017, J.D. Power wanted to be at the top of the platforms that reviewed the top cars in addition to providing opportunities for users to sell their cars.

SEO OUTCOME

This ended up becoming a hybrid campaign with SEO and Social Media, where we would reach out to influencers in the automotive industry to create guest content . When relevant, a J.D Power backlink to the “Write A Review” or “Sell Your Car” landing pages would then be added. Organic traffic increased by 200%, which greatly increased number of reviews being written for the next couple of months.

SEO CHALLENGE

In January 2017, Shutterstock was not recieving the desired conversion rates with their SEO campaign managed by their previous vendor. In the long-term, this affected their goal to promote their new product offerings online to increase their brand awareness.

SEO OUTCOME

Also in collaboration with Wpromote, we used the Shutterstock’s previous SEO campaign data. Then, a deep dive audit was conducted to discover and implement the new SEO plan. This included keyword research and incorporating more detailed ways to track their results on Google.

PPC CHALLENGE

In March 2016, Forever 21 had several different fashion collections that needed promotion and awareness with extra stock that needed to be sold.

PPC OUTCOME

As a collaboration with Wpromote, similar to Toyota’s PPC campaign, several ad groups with ads representing the different fashion collections were created on the Google and Facebook Ads platforms. This time the ads allowed the user to purchase directly from the landing page, resulting in an estimated Cost Per Sale ranging from $5 to $25. This also increased awareness for different collections.