Prologue From Reneir This next blog is a follow-up to My Last Blog, “How Top Athletic Apparel Brands Position Themselves With A Marketing Agency”. My intent is to give more on a hypothetical marketing case study for an athletic apparel brand called NXTLVL that I have talked with over the last year. This is a […]
Prologue From Reneir When I think of athletic apparel, a few powerhouse names immediately come to mind—Nike, Under Armour, Adidas, Lululemon, and Gymshark. Due to their minimalist nature and fabric quality of their collections, I have a primary brand loyalty to Lululemon and secondarily to the other brands. Also as a marketer, thoughts of how […]