My name is Reneir Cruise and I have been in Digital Marketing since June 2012. At that time, I was looking for a way to blend both my coding and marketing skills that I acquired from California State University, Fullerton. Ironically, it actually found me through answering an online ad. It was there I found 2 mentors who would guide me, 1 for the client acquisition and the other for the technical aspects including analytics. From there, I would start MAGNA APEX on a part-time basis before taking it full-time. Over the next 12+ years I have been employed full-time by different digital marketing agencies to level up my experiences by working with a dynamic of teams and clients. This would also bring additional momentum in my life as those additional skills and experiences became applicable to other parts of my life.
Digital Marketing Agencies have been a trendy term for at least the last decade. Those last 12+ Years that I have been in this industry, many have come and gone, after promising the latest and greatest results. Let’s be real, there are many factors that are usually overlooked when those promises are made. There is also something called momentum, which I define as the energy and direction that something is going. This applies to most everything in life. For marketing, all it takes is 1 of those factors going well for a campaign to go from “cloud nine” to a downward spiral OR vice versa. This is where I have learned how to be more balanced with what is promised and delivered. Thus, helping to balance with that ebb and flow of momentum shifts.
At least since the 20th century, Marketing and Advertising Agencies have been around in some form. While The Digital Marketing or Advertising Agency is still in its infancy stages, this is the type of company that lives on the internet and very rarely operates offline … unless of course Wi-Fi has gone down for a period of time and one has downloaded their data into spreadsheets and PDFs. Having your own backups is highly recommended, even with The Digital Cloud being around.
Many companies would say that they have their marketing department to create and manage their own digital campaigns, especially larger enterprises. While that is logistically possible, it is not always efficient. Here are some reasons why a hiring and partnering with a digital marketing agency is more efficient, especially for small to medium businesses:
Some of the services that a digital marketing agency offers are:
While SEO organically streamlines your website for ranking on Google’s listings below Sponsored Ads, those same Ads require PPC campaigns that bid on ad space for a spot. When done right, your company would double the opportunity to acquire a lead from both Organic (SEO) and Paid (PPC) efforts.
Social Media Marketing has both the ability to post organically and create paid Campaigns similar to Google. These platforms include Facebook, Instagram, and LinkedIn. After Social Media Marketing, Email Marketing is the final marketing piece that involves creating and sending Newsletters to your leads that were gathered from SEO, PPC, & SMM efforts.
Now that you know what you get, here are some things to look out for:
If You have a small to medium business or an enterprise that needs that extra boost in leads and orders, then a digital marketing agency could be for you! That extra boost could also lead to increased employee morale as it would lead to more of a balance between business and the personal aspects of their lives.
Since June 2012, MAGNA APEX, has been winning battles for clients, which is a fancy way of saying working with clients including Toyota, Shutterstock, and Jonas Blade.
Clearly knowing what you get from my digital marketing agency is what I consistently have done, especially as I took MAGNA APEX into full-time status earlier this year. I have received feedback from clients of how it helps them focus on and bring momentum to what their expertise is, from being a bladesmith with Jonas Blade & Metalworks to a custom figure shop owner to Xavier Cal Customs & Collectibles. In turn, hearing that feedback allows me to grow and apply what I have learned in other aspects of my life including physical fitness.
He is the owner of MAGNA APEX, which he deems The “FITNESS” Digital Marketing agency. He started training for his Physical Fitness in September 2001 & continues to the present day. It was 11 years later in June 2012, that he entered the world of Digital Marketing and has been employed by some of the top marketing agencies.