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Prologue From Reneir

To give us some momentum before this blog starts, here is some inspiration from my personal fitness journey.

Building off of my last blog “How The Best Gym Franchises Marketing Themselves Online”, this blog goes into more detail using a hypothetical case study for Crunch Fitness. It includes examples of search terms and ads with Google and Meta. This can of course be tailored and applied with marketing efforts with other gym franchises as well.

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Google Ads: Capture High-Intent “Ready to Join” Searchers

Google Ads reaches people actively searching for a gym right now, making it the most powerful channel for capturing high-intent leads.

How It Helps Crunch Fitness

Targets people looking for a gym near them
Search terms like:

• “gym near me”
• “best gym in [city]”
• “crunch fitness membership cost”
• “24/7 gyms near me”
• “affordable gym membership”

These are people already planning to sign up.

Drives membership leads directly to the nearest Crunch location
With local-specific campaigns, ad copy, and landing pages, each Crunch location gets hyper-local traffic.

Promotes trials, offers, or classes
Perfect for promoting:

• 7-day passes
• New member specials
• Group class schedules
• Personal training packages

Google Ads turns these into immediate inquiries or sign-ups.

Local campaigns boost foot traffic
Google Maps ads place Crunch Fitness at the top of the map pack when users search nearby.

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Meta Ads (Facebook + Instagram): Build Demand & Retarget Non-Joiners

Meta Ads find people likely to join the gym based on interests, lifestyle, and behaviors—and stay in front of them until they convert. Here is how it helps Crunch.

Awareness & Demand Generation

Reach people who:

• follow fitness influencers
• are into weightlifting, HIIT, Zumba, or PT
• recently engaged with local gyms
• show interest in wellness or transformation content

This grows the top of the funnel with new potential members.

Retargeting = Huge for Conversions

Most people visit a gym’s website but don’t sign up instantly.

Meta Ads retarget:

• website visitors
• people who clicked Google Ads
• people who watched Crunch fitness videos
• past leads who never joined
  

This increases total sign-ups by 20–40%.

Promote Sales, Events, & Challenges

Perfect for:

• Free trial promotions
• New location openings
• Fitness challenges
• Seasonal promos (New Year surge, summer shred, etc.)

These ads amplify excitement and urgency.

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Together: A Full Funnel System

Google Ads = Demand Capture
(Show up when people are searching)

Meta Ads = Demand Creation & Conversion
(Find new members + retarget non-joiners)

Combined Result:

• Higher membership conversions
• Increased local awareness
• Consistent traffic to Crunch locations
• Lower cost per acquisition
• Stronger brand presence in every market

It becomes a 360° marketing engine:

• Meta introduces people to Crunch
• Google captures them when they finally search “gym near me”
• Meta retargets until they sign up.

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Example KPI Improvements for Fitness Chains

When executed well, gyms typically see:

• 20–50% lower cost per lead
• 2–3x increase in free trial sign-ups
• 30–60% increase in location walk-ins
• Higher retention from ongoing local ad visibility

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Any gym part of the Crunch franchise can take these strategies and apply them today. Even better when in collaboration with a Marketing agency that specializes in gyms.

Over the years, I have worked with gyms and have adhered to my own fitness regimen to gain a strong understanding and passion for the fitness space. With the right strategy and creativity, we can turn motivated searches and casual scrolls into orders and loyal repeat members. It is a similar feeling that comes with the high of a great training session. Reach out using MAGNA APEX’s contact form to start getting more leads and memberships. MAGNA APEX’s contact form to start getting more leads and memberships.

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About Reneir Cruise

He is the owner of MAGNA APEX, which is a Digital Marketing for restaurants to drive brand awareness to their website, acquire relevant business leads, and increase the number of clients to train. He started his Physical Fitness journey in September 2001 & continues to the present day. It was 11 years later in June 2012, that he entered the world of Digital Marketing and has been employed by some of the top marketing agencies. 

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