Digital Marketing agencies that specialize in promoting companies with e-commerce stores and products are becoming increasingly needed especially as the world becomes more remote after The COVID-19 pandemic. 

There are several effective ways marketing agencies can promote e-commerce products. Examples can include startup brands looking to promote their fitness equipment or an enterprise looking to reach a different audience with their new car model.  

Here are some types of marketing that agencies work with to promote your product online.

1. Search Engine Optimization (SEO): Optimize your website and product pages for search engines so that your products appear higher in search results. Focus on relevant keywords, meta tags, and high-quality content to improve your organic visibility

An example of SEO can include marketing high-quality, informative, and engaging content such as blog posts, videos, and tutorials related to your products to help attract organic traffic to your website. It also establishes your brand as an authority in the field by connecting a name to a face or a group of faces.

Another example of SEO can also include customer reviews and ratings. Customer reviews and ratings for your products on your website or popular review platforms are a passive, yet productive form of marketing that is crucial for e-commerce and even service based businesses. Think of Amazon and how positive or negative reviews of products from previous buyers can encourage or dissuade new customers from making a purchase.

2. Paid Search (PPC): Utilize online advertising platforms like Google Ads, Facebook Ads, or Instagram Ads to create targeted campaigns that reach your specific audience based on demographics, interests, and behavior.

Examples of PPC can include remarketing campaigns targeting users who have previously visited your website or shown interest in your products. This usually involves displaying targeted ads to remind them about your products and encourage them to complete a purchase.

3. Social Media Marketing: Popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to showcase your products and run paid advertising campaigns can be a creative way to engage with niche audiences.

Social Influencer Marketing: Influential individuals or bloggers in your industry, such as physical fitness or mental wellness, who have a large following can promote your products through their platforms, either through sponsored posts or product reviews with minimal time and management over the long-term.

4. Email Marketing: An email list of interested customers, regular newsletters or promotional emails highlighting your products, special offers, and discounts help push leads usually through the middle of decision making journey. Personalizing the content makes it more relevant to the recipients and builds even more of a connection.

5. Affiliate Marketing: This uses a combination of SEO and PPC strategies including link building and bid management, all while collaborating with other marketers who promote your products on their websites or platforms. They are usually incentivized by receiving a commission for every sale generated through their referral, incentivizing them to drive traffic to your e-commerce store.

Referral Programs can also be a form of affiliate marketing that offer incentives for existing customers to refer their friends and family to your e-commerce store. This can be in the form of discounts, store credit, or exclusive offers.

Remember, it’s essential to monitor and analyze the results using a variety of tools including Google Analytics. This helps with designing and adapting the roadmap of your marketing efforts over the long-term.

Interested in partnering with a marketing agency to promote your products? Learn more about MAGNA APEX.

About The Author

Reneir Cruise is the founder of MAGNA APEX, which he deems The “FITNESS” digital marketing agency. He is also the founder of URPERSONA, which was originally a separate studio and is now The Creative Department of MAGNA APEX.